No Ordinary Athlete

Gatorade × Netflix | Stranger Things partnership | 2025
My role · Senior Brand Director, TBWA\Chiat\Day

I led No Ordinary Athlete, the partnership produced in collaboration with Netflix that connected Gatorade with the world of Stranger Things. It became Gatorade’s and Netflix’s most successful branded partnership ever.

Results · $30M in growth, 95% positive sentiment and a 1,990% increase in website traffic.

Recognition · Bronze Clio, Branded Entertainment & Content — Partnerships / Co-Creation, 2026.