BIO

Guilherme is a marketing and advertising leader with 15+ years of experience building brands at the intersection of sports, culture, and storytelling, from the client side, the agency side, and now inside a platform. Brazilian and fluent in Portuguese and English, he has led integrated campaigns for Gatorade, AT&T, BEHR, QuickBooks, Kellogg's, and Marlboro at TBWA\Chiat\Day, BBDO, and Leo Burnett.

He began in Marketing at PepsiCo in Brazil, then moved to Leo Burnett in Brazil and Chicago, including the Marlboro Global Account for Philip Morris International. As Senior Brand Director at TBWA\Chiat\Day in Los Angeles, he led Clio-winning work for Gatorade and All the Reasons Not to Quit, the Gatorade and NFL Films documentary featured on the Today Show.

Today, he is a Program Manager within Meta's Creative X, bringing marketing priorities and creative teams together from brief through delivery.